Positioning review
£10,000
Within two weeks
- The question
- Which positioning should the company take before its next round, or is the plan the best use of the next three years?
- The evidence
- The company's own information and the public record. No interviews.
- What it excludes
- Customer and pricing evidence and competitor profiles in depth, which are in the growth review; the options open to the company priced at each exit open to the owners, which is the owners' return review.
- What the reader gets
- A short decision document first: the options the company has, what each is worth and what must hold. Then the full review: the market sized three ways; the competitive landscape by type, with the lessons for the company; comparable companies and transactions, with averages and deal counts; the buyers, investors and partners by name; the recommended option with its playbook; the valuation model for the company's shape; and the workbook behind every figure.
- Length
- About forty pages.